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"Fat Cat Benny"

Emotional Hook:
It's hard not to like Fat Cat Benny – a.k.a. Fats, a.k.a. Benny Fats, a.k.a. Fat Bennies – and you've probably never even met him. Yet his giant gut is downright jolly, and it's hard not to laugh at the thought that he must look like a stand-up bass when he licks his butt. The gift of an unexpected laugh pulls you into Benny’s story; you’re suddenly concerned for ol’ Fatso and find that you actually want to help reunite this presumably wonderful cat with the clearly sensible – and not self-pitying! – Tracy.

Graphic Appeal:
Graphically, this flyer is: ALWAYS BE CLOSING!

Our gal Tracy chose to get the most important information out first: "MISSING." And she did so using the largest, most visible font that her printer's page attributes would allow. Underneath and almost as large is a convenient, concise descriptor: "FAT CAT," and then even larger than "MISSING" is the pet's name, “BENNY.”

A pet flyer’s single most important piece of contact info (right again, Tracy, it’s not your name!) – a phone number – is also immediately apparent. And every bit of this can be understood from a passing car. Even from a distance we get MISSING FAT CAT BENNY in the blink of an eye. We are actually inspired to look closer, perhaps to even write down Tracy’s number. Photographically, Tracy further delivers with two lucid shots of her professionally sprawled Tabby.

Climate Durability:
As is the case for all flyers, weather is a primary factor in determining climate durability. This puppy was printed on card stock, which, while not waterproof, does last far longer than copy paper in the California sun.

Durability aside, card stock is also more expensive, which may explain why precious few of these gems were seen in the area. Or maybe Tracy thought to cover a broader area than just her own neighborhood. We say, good show, Tracy.

Bonus Points/Additional Comments:
Take note, Missing Pet Victims, this is one cleverly executed flyer. We’re sold.

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